WeChat Mini Shop (微信小店) vs Your Own Mini Program
WeChat now runs a store of its own, with a gift button and no build. It only accepts companies registered in mainland China, which settles most of the choice.
CN1X Blog
Selling in China, explained
Practical guides to WeChat Mini Programs, Xiaohongshu, Douyin, payments and China market entry — written for overseas teams building a direct channel to Chinese consumers.
WeChat Channels (视频号) for Overseas Operators
WeChat's own short-video feed spreads partly through who your viewers know. That makes it better at keeping past guests close than at finding new ones.
What to Do in the Weeks Before 618 and Golden Week
By the time a Chinese peak arrives, most of its decisions were made weeks earlier. What you can still influence at each distance from 618 and Golden Week.
From Chinese Enquiry to Your Booking System
The enquiry arrives in WeChat and the calendar lives somewhere else. Most of what goes wrong with a Chinese booking happens in the gap between the two.
Korean and Japanese Operators Selling into China
A short flight changes the customer. What long-haul advice gets wrong for operators in Korea and Japan, and which barriers you have already cleared.
What a Month of Running the Account Actually Looks Like
"What is the ongoing commitment" is really a question about calendars. Where the hours land, who they land on, and which parts cannot be batched.
What You Supply Before a Mini Program Build Starts
The quote is signed and then three weeks pass with nothing visible happening. Almost always the build is waiting on things only you can hand over.
The Tells of AI-Written Chinese
Chinese readers rarely stop to think "a machine wrote this." They register that nobody is home behind the account, and they scroll on. The tells are specific.
AI Voice for Chinese Tour Commentary
Synthetic narration handles the scripted part of a day well. What it cannot do is answer, and the failures specific to Chinese are pronunciation, not fluency.
Why Tourism Should Not Use AI-Generated People or Places
A label makes a generated image lawful. It does nothing about the traveler standing in the real place, finding the light and the crowd unlike it.