Measuring a China Channel When Attribution Is Broken
You cannot trace a Chinese booking back to the thing that caused it. That is a permanent condition rather than a tooling gap, and the danger is what people do about it.
CN1X Blog
Selling in China, explained
Practical guides to WeChat Mini Programs, Xiaohongshu, Douyin, payments and China market entry — written for overseas teams building a direct channel to Chinese consumers.
Should Your Mini Program Be Bilingual?
Often the person asking is the one who cannot read their own storefront. That is a real problem, and a language toggle is the wrong solution to it.
Travel Agencies or Direct: Where B2B Still Makes Sense
Most advice for reaching Chinese travelers assumes you want them booking with you directly. For some operators, in some seasons, that is the wrong ambition.
Why Notes Get Removed: Staying Inside Xiaohongshu's Rules
A note disappears and nobody tells you why. Before you rewrite anything, work out which of three different things happened, because the fix for each one is different.
Reading Mini Program Analytics: The Numbers That Mean Something
The backend gives a small operator far more numbers than it gives them signal. Most of the dashboard is noise at your volume, and one number is worth the whole rest of it.
Day-Of Communication: Keeping Guests Informed Inside WeChat
The booking is confirmed and the money has cleared. Now a guest who does not speak your language has to find a specific car at a specific corner at 7am, possibly with no working data.
Short Video Without a Production Budget
The gear is not what is stopping you. What stops most operators is not knowing what to point the camera at, and thinking they need a shoot day to do it.
WeChat Work vs Personal WeChat for Customer Relationships
Almost every operator starts on a guide's personal WeChat, and that is not a mistake. It stops being fine at a specific moment, and it helps to know which one.
Using Traveler Content: Permission, Credit and Practical Limits
A guest says "sure, use it" and means your Instagram. They have not agreed to a Chinese platform, a translation, their face, or forever — and the gap is where the trouble sits.
Golden Week Capacity: Planning for Concentrated Demand
Everyone wants the same three dates. That is an operations problem rather than a marketing one, and most of it has to be decided while it is still quiet.